====== Bay Area Real Estate Brokerages ====== ^ Brokerage / Firm ^ Type ^ Bay Area Notes ^ | [[https://www.redfin.com|Redfin]] | Tech-driven brokerage | Big Bay Area footprint; strong online search + salaried-agent model | | [[https://www.compass.com|Compass]] | Tech-driven / agent-centric | Very large SF + Bay Area presence; many top-producing teams | | [[https://www.coldwellbankerhomes.com|Coldwell Banker Realty]] | National traditional brokerage | Longstanding brand with many local offices/agents | | [[https://www.sothebysrealty.com|Sotheby’s International Realty]] | Luxury brokerage brand | Common in higher-end Bay Area markets | | [[https://www.exprealty.com|eXp Realty]] | Cloud/virtual brokerage | Large agent network; Bay Area agents operate under virtual model | | [[https://www.remax.com|RE/MAX]] | Franchise brokerage | Independent local offices; wide agent presence | | [[https://www.corcoran.com|Corcoran]] | Brokerage brand | Bay Area presence via local affiliates/teams (brand varies by office) | | [[https://www.kw.com|Keller Williams]] | Franchise brokerage | Multiple Bay Area market centers and agents | | [[https://www.bhhs.com|Berkshire Hathaway HomeServices]] | National brokerage brand | Bay Area affiliates/offices; traditional full-service brokerage model | | [[https://www.betterhomesandgardens.com/real-estate|Better Homes and Gardens Real Estate]] | Franchise brokerage | Some Bay Area presence via franchise offices |